Strong-willed girls are natural leaders—determined, passionate, and unafraid to speak their minds. At Joyful Girls Club, we celebrate that strength! This blog explores how to nurture her independence, set healthy boundaries, and help her grow into a confident, resilient young woman.

Confidence is the foundation for success, resilience, and joy—but it doesn’t always come naturally. Studies show that girls' confidence peaks at age 9 before declining through adolescence. At Joyful Girls Club, we’re committed to changing that. In this blog, we explore why confidence matters and how we can help girls embrace their strengths and shine.

Inspired by six-year-old Aubrey’s vision, Joyful Girls Club is a lifestyle brand and community dedicated to empowering girls. Through engaging experiences, thoughtfully designed products, and a supportive space, we help girls build confidence, make lifelong friends, and embrace joy. Join the movement!